Therapist Web Design

Keywords and Key Phrases For Canadian Counselors

by | Jun 20, 2024 | Business | 0 comments

In today’s digital age, searching online for products and services has become second nature. Just like everyone else, your clients use search engines to find the information they need before deciding to take action. This behavior applies when they start looking for a psychologist or therapist. Understanding how search engines work and utilizing search marketing can be a powerful tool to get your practice noticed.

Search marketing can seem overwhelming, so I’ll break down some key concepts in a series of posts, starting with this one on keywords and key phrases.

What are Keywords and Key Phrases?

A keyword or key phrase is what a user types into a search engine to find something specific. There are three main categories of key phrases that are useful to understand in terms of how users search the internet. Knowing these can help you shape your web content effectively.

Transactional Key Phrases

Transactional key phrases are used by searchers who intend to purchase a service immediately. The goal is to find a specific product or service. If your site is optimized for these types of key phrases, you are likely to get inquiries and new clients.


  • Therapist for anxiety in Vancouver
  • Counselling for trauma Victoria BC
  • EMDR therapist Kelowna

Informational Key Phrases

Informational key phrases are used by searchers who are researching their options and gathering information for future use. The intent here is to satisfy a need for information. Blogging about relevant topics can drive traffic to your site, helping your site rank higher in search engines, even if it doesn’t directly convert to new clients immediately.


  • Signs of PTSD
  • Do I need a counsellor?
  • How to know if you are addicted to drugs

Navigational Key Phrases

Navigational key phrases include the actual brand or name of what the searcher is looking for. The intent is to locate a specific website. If someone is searching for information about you, perhaps after receiving a referral, they should be able to find your site directly.


  • John Doe, R. Psych Vancouver
  • Jane Smith counsellor Victoria BC
  • Dr. Emily White therapist Burnaby

Drafting Keywords To Speak to Specific Topics

To effectively attract clients seeking help with anxiety, counsellors can utilize targeted keywords related to, for example, anxiety in their online content. Here are some practical steps and examples on how to do this:

1. Identify Relevant Keywords

Start by identifying keywords that potential clients might use when searching for help with anxiety. These can be divided into the three main categories: transactional, informational, and navigational.

Transactional Keywords:

  • Anxiety therapist near me
  • Counselling for anxiety in [Your City]
  • CBT for anxiety [Your City]

Informational Keywords:

  • How to manage anxiety
  • Symptoms of anxiety disorder
  • Natural remedies for anxiety

Navigational Keywords:

  • [Your Name] anxiety counselling
  • [Your Practice Name] anxiety therapy
  • [Your Name] psychologist specializing in anxiety

2. Optimize Website Content

Use these keywords strategically throughout your website to improve search engine optimization (SEO). Here are some key areas to focus on:

Homepage: Ensure your homepage includes keywords in the title, meta description, headers, and throughout the content. For example:

  • Title: “Professional Anxiety Counselling in [Your City]”
  • Meta Description: “Expert anxiety counselling and therapy services in [Your City]. Helping you manage and overcome anxiety with personalized care.”

Service Pages: Create dedicated pages for anxiety-related services. Use specific keywords relevant to the type of therapy you offer.

  • Page Title: “Cognitive Behavioral Therapy (CBT) for Anxiety in [Your City]”
  • Content: “Our CBT for anxiety services in [Your City] are designed to help you manage and reduce symptoms of anxiety. Contact us today to learn more about how we can help you.”

Blog Posts: Regularly update your blog with articles addressing common questions and concerns about anxiety. This not only helps with SEO but also establishes you as an authority in your field.

  • Blog Titles:
    • “Top 10 Techniques to Manage Anxiety Daily”
    • “Understanding the Symptoms of Generalized Anxiety Disorder”
    • “The Benefits of Mindfulness Meditation for Anxiety Relief”

3. Leverage Local SEO

Incorporate local keywords to target clients in your geographic area. This includes adding your city or neighborhood to keywords.

  • Example: “Best Anxiety Therapist in [Your City]”

4. Use Long-Tail Keywords

Long-tail keywords are longer and more specific keyword phrases that people are likely to use when they are closer to a point of purchase or when using voice search.

  • Examples:
    • “How to find a good anxiety therapist in [Your City]”
    • “Can cognitive behavioral therapy help with anxiety?”

5. Optimize for Voice Search

With the rise of voice-activated search, consider how people might verbally ask for help with anxiety.

  • Examples:
    • “Who is the best anxiety counsellor near me?”
    • “Where can I get anxiety therapy in [Your City]?”

6. Monitor and Adjust

Regularly monitor your website analytics to see which keywords are driving traffic and adjust your strategy accordingly. Tools like Google Analytics and Google Search Console can be invaluable for this purpose.

By thoughtfully incorporating these anxiety-related keywords into your website and content, you can improve your online visibility and attract more clients seeking help for anxiety.

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